Stop Underselling Your Work. Tell Your Impact Story.

Being humble about our good work is honourable — but staying too silent has a cost. When practitioners don't tell their best impact stories, unhelpful cultural orthodoxies persist: the myth of the self-sustaining nonprofit, the bias that business knows best, the prioritisation of for-profit values in non-profits

In this episode, Shiao-Yin Kuik shows why we need more effective impact storytelling from the ground — and introduces the R.E.A.L. framework: four principles for telling impact stories that help practitioners and funders stay human, honest and humble about doing complex change work.